The democratization of production tools is the most significant shift. Where sinetron production required expensive cameras and lighting grids, popular videos are often shot on iPhones or mid-range Androids, edited with CapCut, and distributed instantly. This has led to:
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The industry has evolved from cheap sinetrons to high-quality Netflix originals. It has moved from passive TV watching to active, participatory "live shopping." The creators have shifted from movie stars to teenagers with ring lights and a dream. The democratization of production tools is the most