Within 9 months, demand collapsed. Allegations of inconsistent brew, deaths linked to the drink, and government warnings cooled the frenzy. The local economy cratered. Vendors left, property values normalized, and debt remained for those who had borrowed to set up stalls.
Each visitor paid TZS 5,000 (approx. $3 at the time) for the cup. Over 6 months, an estimated 500,000 to 1 million people visited. That created direct revenue of up to TZS 5 billion. Ambilikile Economics 1 Pdf
If you obtain the PDF, here is a suggested analytical framework: Within 9 months, demand collapsed
The PDF lists seven principles: