Meta Business Suite Desktop Exclusive »

is a capable, free tool for core Facebook/Instagram management. It excels at cross-posting, inbox consolidation, and basic scheduling. However, it is not a replacement for dedicated social media management tools or native mobile apps for advanced creative work. For businesses already in Meta’s ecosystem, it is the best free option — but power users will still need Ads Manager and the Instagram mobile app.

: While advanced ads are often handled in Ads Manager, the Suite allows you to quickly boost posts and track basic ad performance directly from the dashboard. meta business suite desktop

Once uploaded, you can:

Creating ads on a phone is tedious. On desktop, you gain access to the full inside Business Suite. You can: is a capable, free tool for core Facebook/Instagram