The release of Aayirathil Oruvan coincided with the rise of anti-piracy awareness in the Kollywood industry. The Tamil Film Producers Council began cracking down. However, Tamilrockers utilized a rotating network of domain names (e.g., .com, .in, .co.uk) and mirrored servers. When one domain was blocked by Internet Service Providers (ISPs) following a court order, three more would appear.