However, the true king of Japanese TV is not the drama—it is the (バラエティ). These shows are chaotic, loud, and bizarre to Western eyes. Think game shows where celebrities fall into freezing water for failing math quizzes, or "documentary" segments following a cat for an hour. These shows are incredibly cheap to produce and create "tarento" (talents)—celebrities famous for being famous, who sit on panels reacting to video clips.
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Japan's entertainment sector is characterized by a "media mix" strategy, where intellectual property (IP) is seamlessly adapted across manga, anime, film, and video games.