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Shonen remains the most popular demographic, traditionally aimed at young men but enjoyed by all ages for its themes of perseverance, friendship, and intense action.

With animation by Ufotable that looks like moving paintings, Demon Slayer became a global phenomenon overnight. The story follows Tanjiro Kamado, a kind-hearted boy who becomes a demon slayer to save his sister Nezuko, who has been turned into a demon.