Predeciblemente Irracional Dan Ariely Pdf Best

Ariely's research challenges the traditional economic assumption that humans always make rational, self-interested choices. Here are some of the most influential concepts explored in the book:

Ariely, a professor at Duke University, flipped the world of traditional economics on its head by proving a simple, yet jarring truth: Even more importantly, our mistakes are not random; they are systematic and repeatable. We are, as the title suggests, predictably irrational . predeciblemente irracional dan ariely pdf best