Don’t give the full story upfront. Break information into odd, unpredictable chunks.
. He didn't beg for their business. He hinted that his team only had capacity for one new partner this quarter. He was himself, making them want to win As he reached the Offer the Prize Don’t give the full story upfront
The fatal mistake most presenters make is pitching to the Neocortex (using data and logic) while the listener is receiving the information through their Crocodile Brain. If your pitch is too complex, the Crocodile Brain labels it as a threat or a waste of energy and shuts down. To win, you must make your pitch simple, fast, and exciting. The STRONG Method He didn't beg for their business
If they say : “Great. Then the only responsible move is to sign the term sheet this week. I’ll send it over today.” If your pitch is too complex, the Crocodile