For decades, Hollywood and mainstream media trained us to chase the hero’s journey: the chosen one, the lead singer, the star quarterback, the destined ruler. But if you’ve scrolled through TikTok, Twitter, or Tumblr lately, you’ve noticed a seismic shift. Audiences are falling hard for side characters. Not just liking them— obsessing over them.
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For decades, Hollywood and mainstream media trained us to chase the hero’s journey: the chosen one, the lead singer, the star quarterback, the destined ruler. But if you’ve scrolled through TikTok, Twitter, or Tumblr lately, you’ve noticed a seismic shift. Audiences are falling hard for side characters. Not just liking them— obsessing over them.