In the age of Marvel and Dune , "plot" is secondary to "lore." Modern audiences crave world-building. We want to know the history of the planet, the physics of the magic system, and the backstory of the background extra. Media franchises aren't just selling stories anymore; they’re selling digital theme parks where fans can live for years. 3. Fandom as Creators

Entertainment Content and Popular Media: The Digital Pulse of Modern Culture