As noted by experts on Instagram , Indonesian social media culture is heavily driven by engagement-heavy content that encourages users to tag friends who "feel the same". From Meme to Marketing
| Video Type | Example Scenario | |---|---| | | Lazy sibling finally gets up to get the remote after being asked 10 times. | | Workplace humor | Employee just nodding and doing everything boss says, even unreasonable requests. | | Gaming | In co-op games: "My friend tells me to rush in and die... cuma bisa nurut disuruh." | | Anime/movie edits | Characters who always follow orders (e.g., servants, loyal sidekicks). | Cuma Bisa Nurut Disuruh Ayang Emut Sampe Mentok - INDO18
Furthermore, the phrase can be used to excuse cyberbullying. When a mob attacks a celebrity, participants hide behind the excuse that they were just "following the order" of a gossip account or a comment thread. As noted by experts on Instagram , Indonesian