Permission Marketing: Turning Strangers into Friends and Friends into Customers Author: Seth Godin Published: 1999
Most marketers ask: “How do I get permission?” Godin flips the script. You must ask: “Why would someone give me permission?” The consumer doesn't care about your product. They care about solving their own problem. Permission is granted when the anticipated future value (your emails) exceeds the anticipated future cost (clutter). Permission Marketing Seth Godin Pdf Free Download
Expensive, broad, and often annoying. It treats attention as something to be "stolen." Permission Marketing Seth Godin Pdf Free Download
Some publishers like Simon & Schuster offer free ebooks or excerpts when joining their mailing lists. Permission Marketing Seth Godin Pdf Free Download