If you are a survivor reading this, you may feel that your story is "too small" or "too boring" or "too shameful" to share. That is the trauma talking. The truth is, you don’t know who is waiting to hear it. Shame grows in the dark. It withers in the light.

While survivor stories are powerful, they must be handled with care. Ethical awareness campaigns prioritize the over the "shock value" of the story.

Furthermore, "deepfake" technology could be used by abusers to create false narratives about their victims. The next frontier of awareness campaigns will not just be telling stories, but verifying them.

When we hear the word "awareness," we often think of posters, statistics, and hashtags. But the most effective campaigns aren’t built on data alone; they are built on stories.