This study draws on the concept of parasocial interaction, which refers to the one-sided relationship between a celebrity and their fan (Horton & Wohl, 1956). The rise of social media has enabled celebrities to cultivate a more personal and intimate connection with their audience, blurring the lines between their public and private personas (Marwick & boyd, 2011).
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in relation to Shweta Menon typically refers to the era of early mobile internet (Web 2.0). Peperonity was a massive mobile social platform, particularly popular in the late 2000s, where users created personal sites to share downloads, photos, and videos. This study draws on the concept of parasocial
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