You choose. We reveal the data at the end.
| Phase | Timeline | Key Activities | Success Metric | |-------|----------|----------------|----------------| | | Days 1‑3 | Register domains, claim social handles, file provisional trademark. | 100 % asset ownership secured. | | B – Creative Build | Days 4‑14 | Design visual identity (logo: deep‑blue swirl + “231221”), draft copy for “Choose Your Trial X”. | Completion of brand kit. | | C – Campaign Launch | Days 15‑30 | Deploy a “New Trial X” landing page with a date‑countdown from 21 Dec 2023 (retro‑nostalgia). Use Kenna James as a narrative guide (video intro). | 5 000 unique visitors, 1 200 trial sign‑ups. | | D – Paid Media | Weeks 5‑8 | Run targeted ads on LinkedIn (B2B SaaS), Instagram (wellness), and Twitch (gaming). Use UTM code utm_source=deeper231221 . | CPL < $15, CR > 12 %. | | E – Analytics & Optimization | Ongoing | Track “choose your trial” selections, segment by “X” variant, iterate UX. | Incremental lift of 8 % in conversion per variant. | | F – Community Building | Month 3‑6 | Encourage user‑generated content: “My Deeper Trial X Story”. Offer a “New‑User Badge” on the platform. | 300+ UGC posts, 20 % rise in organic reach. | deeper231221kennajameschooseyourtrialx new
On December 21, 2023, a cryptic digital invitation leads Kenna James to a sentient virtual realm called The Deeper , where she must choose a trial that will reshape her reality forever. You choose