One notable example is the “Risa Saraswati” phenomenon. A medium-turned-content-creator, she publishes videos where she communicates with ghosts using bahasa isyarat (sign language). Each video receives 5-10 million views. Her success illustrates: (a) Indonesian audiences’ deep fascination with the supernatural, (b) the power of authenticity (she does not over-produce), and (c) cross-platform syndication (YouTube clips → TikTok highlights → podcast interviews).
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However, the decline of TV ratings since 2018 (due to cord-cutting) forced broadcasters to pivot. Simultaneously, high-speed mobile data (Telkomsel, Indosat) allowed YouTube and Netflix to enter nearly every household. By 2022, Indonesia became one of YouTube’s top five global markets by time spent. One notable example is the “Risa Saraswati” phenomenon
Most of these portals utilize a built-in search bar where users can input specific keywords to find the content they are looking for. fast-paced eating with minimal editing
To understand current trends, one must briefly acknowledge legacy media. For two decades, RCTI and SCTV dominated with sinetron (soap operas)—melodramatic, often 100+ episode series focused on romance, betrayal, and social class. These were complemented by variety shows ( Dahsyat ) and talent competitions ( Indonesian Idol ).
A sub-genre that took the world by storm is the style popularized by the late and emulated by global stars like Ria Ricis . This style involves enthusiastic, fast-paced eating with minimal editing,