
The industry is built on unique social values that differ from Western standards:
AKB48 did not just change music; they changed transactionality. The "handshake event" is the industry's crude oil. Fans buy multiple copies of the same single (sometimes hundreds) to receive tickets that allow them to shake a specific member's hand for ten seconds. In 2019, one fan spent ¥2 million (approx. $18,000) on 500 copies of a single to spend 83 minutes with his favorite member.
As J-Pop gained popularity, the entertainment industry expanded to include various formats, such as:
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