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Possibly. But there is reason to believe this one has legs. The tradesman shortage is a real, decades-long economic crisis. By glamorizing the trades through attractive representatives (ginger or otherwise), Gen Z and Gen Alpha may actually be encouraged to join the skilled labor force. ginger tradesman latest hot

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Relatable rants about bad DIY jobs or "grafting" (hard work) have turned everyday plumbers and sparkies into niche celebrities. ginger tradesman latest hot