The industry is built on the legacies of legendary filmmakers such as Raj Kapoor Yash Chopra , and modern visionaries like Sanjay Leela Bhansali
It represented a unique fusion of technology (the 3gp file format) and culture ("Desi Masala"—a colloquial term for spicy, dramatic, often over-the-top South Asian content ranging from comedy clips to item songs and short films). 3gp Videos Desi Masala