If the "press" is the visual mechanism, the "suck" is the economic and atmospheric one. Bollywood runs on the vacuum of attention. The "item song" is designed to suck the oxygen out of the narrative, to halt the story in its tracks for a three-minute burst of pure, distilled adrenaline.
Examining Audience Perceptions of Sexist Item Songs (ScienceDirect) mallu babe hot boob press and suck masala video wmv install