Finally, the medium itself matters. The word “install” suggests a technical, almost cold action. Yet, installing a cultural image is deeply emotional. It is the teenager saving an old family photo to their phone. It is the diaspora youth learning Bangla through YouTube videos of boudi cooking shows. It is the artist projecting a giant boudi portrait on a city wall — a public installation of private memory.

Your phone or computer could be locked, with hackers demanding money to give you back access to your files.

Let’s hypothesize it is a regional software for creating collages of "young wives' pictures." In that case, it would likely be distributed via: