Hamilton's big break came in the 1990s, when his photographs of young women and girls began to gain international attention. His unique aesthetic, which combined elements of fine art, sculpture, and performance, set him apart from other photographers and earned him a reputation as a bold and innovative artist.
In the 1970s and 80s, the "soft look" became a global phenomenon in portraiture, leading to the mass production of diffusion filters and specialized camera equipment designed to replicate his specific atmospheric quality. Hamilton's big break came in the 1990s, when
Hamilton’s floral photography is an exercise in texture. He focused on the delicate decay of petals and the way light passes through organic forms, reinforcing his obsession with the fleeting nature of beauty. Cultural Impact and the "L’Air du Temps" Hamilton’s floral photography is an exercise in texture