Bhansali wanted to feature Meena and her Tamil saree in his upcoming Bollywood film, "The Royal Heritage." The film would be a grand epic, exploring India's rich cultural history and the significance of traditional textiles. Meena would play a pivotal role, showcasing the beauty of Tamil Nadu's sarees to a wider audience.

: Popular songs and music videos often center around the elegance of the saree, with recent multilingual psycho-thrillers like Saaree even featuring dedicated tracks celebrating the garment.

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Bollylywood has a specific visual trope: the heroine walking through a mustard field or a palace corridor wearing a heavy silk saree. Historically, these sarees were from Banaras (Uttar Pradesh). However, in the last decade, costume designers like and Sabyasachi have heavily borrowed motifs, color palettes (deep maroons, porporai reds, and teal blues), and woven textures from Tamil Nadu.