The brand moved into the "third screen" (mobile devices), launching wireless platforms and programs like the mobile reality series Interns . Notable Digital Features and Game Tie-ins

The brand's advertising revenue is generated through partnerships with leading brands and companies, who are eager to reach the platform's engaged and interactive audience.

In the mid-to-late 1990s, the world was obsessed with two things: the internet boom and the promise of virtual reality. Playboy, always a barometer for trends in male entertainment, decided to fuse these concepts into one of its most unique—and controversial—digital offerings: Playboy’s Virtual Vixens .

By featuring virtual women, Playboy was able to engage with the growing cultural obsession with gaming while simultaneously lowering the liability and logistical issues associated with human models. A digital model does not age, requires no travel, and possesses a physical perfection that is mathematically calculated rather than genetically inherited. This appealed to a demographic increasingly raised on CGI cinema and high-fidelity console graphics.