Buena Estrategia Mala Estrategia Richard P R... -

This is the most common error. Executives often say, "Our strategy is to be the number one provider of X." This is not a strategy; it is a goal. A strategy must explain how the organization will reach that goal. Rumelt writes, "If you fail to identify and analyze the obstacles, you do not have a strategy. You have a wish list."

Rumelt comienza con una observación mordaz: La mala estrategia no es simplemente la ausencia de estrategia; es un . Surge de cuatro vicios principales: Buena Estrategia Mala Estrategia Richard P R...