Audiences look for relatability and authenticity, often finding it in "PAP" style content which feels more personal than professional photography.

Dior, the French luxury fashion house, has been a benchmark for style and sophistication since its inception in 1946. The brand's influence extends beyond the runway, with its beauty products, accessories, and lifestyle offerings coveted by fashion enthusiasts worldwide. In Indonesia, Dior's presence has been felt through its strategic partnerships with local retailers, fashion events, and social media campaigns.

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The worlds of fashion, beauty, and entertainment have become increasingly intertwined in Indonesian youth culture. Dior's influence can be seen in the way young people approach fashion and beauty, with many incorporating the brand's aesthetic and products into their daily routines.