| Feature | HP SmartStream (2023) | FusionPro (VDP) | Esko DeskPack | | :--- | :--- | :--- | :--- | | | HP Indigo Presses | Any Digital Press | Flexo/Cutting Dies | | Ease of Use | 3/10 | 5/10 | 2/10 | | VDP Speed | Very Fast (Native) | Moderate | N/A (Packaging focus) | | Price | Free (with press) | $$$ | $$$$$ |
Designers can set sophisticated logic and database rules to determine which content appears for specific recipients. hp smartstream designer for indesign cc 2023
HP SmartStream Designer for Adobe InDesign CC 2023 is a professional variable data printing (VDP) plug-in that enables the creation of complex, personalized campaigns directly within the InDesign environment. It is specifically optimized for HP Indigo digital presses but also supports industry-standard VDP workflows like PDF/VT. | Feature | HP SmartStream (2023) | FusionPro