The “Abby McCoy” in the video is not a character. She is a ghost of the artist’s former self, specifically the version of Abby who, at 19, filmed a disastrous, never-released music video for a scrapped song called “LetsPostIt” back in 2008. That video—which McCoy has described in a rare 2022 interview as “a cringe-inducing, low-budget nightmare that made me almost quit music”—has become the central mythology of her career.
While the full track list has not been officially released, early promotional stills (shared via a now-deleted Instagram story from McCoy) hint at a song titled “Glass Crushes First” . The music is produced by , an electronic composer known for using field recordings (breaking glass, escalator hums, rainwater) as percussive elements. LetsPostIt 25 02 08 Abby McCoy The Music Video ...
Within 24 hours of its release on the niche platform LetsPostIt.com (which crashed seven times), the video had been viewed 40 million times across mirrored uploads on YouTube, TikTok, and X. The original 2008 “LetsPostIt” video—which McCoy had previously claimed was erased from existence—was found archived on a forgotten Geocities backup server within three hours of the premiere. It has since been viewed 10 million times. The “Abby McCoy” in the video is not a character