Ansoff 1965 Corporate Strategy Pdf ~repack~ -

, published in 1965 by McGraw-Hill. While originally a book, it is widely cited in academic literature as the foundation of formal strategic planning. Accessing the Full Text

Entering entirely new markets with new products—the highest-risk strategy. ansoff 1965 corporate strategy pdf

Increasing market share within the current customer base. , published in 1965 by McGraw-Hill