Assuming you're looking for a general paper or information on outdoor advertising or media, particularly in the context of "Desi" which might refer to something related to the Indian subcontinent or a colloquial term for "local" or "home," here is some general information:
To an outsider, an Indian city sounds like a symphony of madness. The constant honking, the stray cow blocking a Ferrari, the bargaining over a single rupee. But listen closer. The auto-rickshaw driver’s honk is not anger; it is a conversation: "I am on your left." The cow standing in the middle of the road is not an obstacle; it is a reminder that even sacred mothers have the right of way. desi mms outdoor full