In his seminal work (translated as "Gândire rapidă, gândire lentă" ), Daniel Kahneman explores the two cognitive systems that drive our decision-making and the biases that often lead us astray . Direct PDF and Summary Links
If you are like most people (over 50% of students at top universities), your System 1 screamed out an answer immediately: It feels intuitive. It’s fast. But if you engage System 2 (the slow thinking), you do the math. If the ball were 10 cents, the bat would be $1.10. Together, they would be $1.20. The correct answer is 5 cents .
Daniel Kahneman nu este un psiholog obișnuit. El este tatăl economiei behavioriste, demonstrând că oamenii nu sunt ființe perfect raționale, așa cum sugerau modelele economice clasice. Teoria sa centrală se bazează pe existența a două sisteme de gândire: