The Indian fashion lifestyle is undergoing a renaissance. For decades, Western fast fashion dominated. Now, there is a massive shift toward Swadeshi (indigenous).

In the West, spirituality is often compartmentalized (Sunday church). In India, spirituality is embedded in the morning toothbrush (using neem twigs), the kitchen (seasonal Ayurvedic cooking), and the doorstep ( rangoli designs).

The most consumed "Indian food" outside India is butter chicken and naan. Inside India, that is a rare luxury. Authentic lifestyle content is exploring —a platter that changes every 100 kilometers.

Indian music and art have a rich cultural heritage, with various forms of traditional and classical music, dance, and visual arts. Some popular forms of Indian music include: