Best Selling
A study by a Jakarta-based digital think tank found that following the major ICA Cull events, original comedic content dropped by 40%, while reaction videos and religious lectures increased by 300%. The cull didn't just delete videos; it deleted careers. One creator, known as "Bude Kocak," lost 2 million followers overnight after a coordinated report campaign over a joke about instant noodle brands. She later told Kompas : "I thought I was making people laugh. I didn't know I was committing a 'cultural crime.'"
The video, which was widely shared on social media platforms, including Twitter, Instagram, and Facebook, showed a group of people wearing ICA uniforms and engaging in a violent behavior, specifically, a form of hazing or initiation ritual. The video sparked widespread outrage and condemnation, with many calling for the ICA to be disbanded.