: The friendly rivalry between the Paramekkavu and Thiruvambady temples.
The term "Kerala Poorikal" translates to "poor people of Kerala." The movement, though not formally organized, began as a social media campaign where individuals from various walks of life shared their personal stories of financial struggle, highlighting the harsh realities faced by many in the state. The movement gained traction as people from different age groups, professions, and backgrounds came forward to share their experiences, creating a sense of community and solidarity among those struggling. kerala poorikal full
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